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Buyer behaviour
2024-10-22Home-office furniture habits are influencing lounge and bedroom purchases
Hybrid work has made South African customers more sensitive to comfort, lighting, back support and multi-use rooms.
Rooms are doing more than one job
Lounges, bedrooms and spare rooms often need to support work, relaxing, storage and guests. Furniture choices now need to consider daily use across more hours of the day.
Comfort is part of productivity
Customers are paying more attention to seat depth, support, lighting and clutter. Even lounge furniture affects how people use their homes during work breaks and evenings.
Guides can connect the decision
Retailers should explain how couches, headboards, side tables and lighting affect room flow. Practical guidance helps buyers build rooms instead of buying disconnected items.